The Automobile Club of Southern California’s innovation tech lab, ClubLabs, will see its collaboration with Honda Motor Company spring to life at CES 2019 when the auto manufacturer demonstrates it Honda Dream Drive prototype.
Creating an interactive AAA-branded travel and reward program exclusively for use by passengers through the dashboard, the Auto Club joins other national brands to provide entertainment, travel, education, commerce and rewards to make travel more interesting and rewarding.
The AAA-branded portion created by ClubLabs can be seen through the Honda Dream Drive: Passenger component. Through it, passengers can search and explore the surrounding area for AAA approved hotels, restaurants (by category), and repair facilities as well as nearby attractions, entertainment, nightlife. A “Surprise Me” feature will provide viewers with a “gamified” alternative to searches, catering to users that are looking for suggestions or inspiration.
“We’ve enjoyed working with Honda engineers to develop what we believe will be an innovative way to enhance vehicle travel,” said Erik Robinson, vice president of eBusiness and head of ClubLabs. “We’re excited to join Honda Innovations at CES to share our part of its Dream Drive prototype and look forward to seeing the results.”
Based in the Auto Club’s historic downtown Los Angeles headquarters building, ClubLabs is the organization’s rapidly growing innovation, technology and design shop responsible for creating travel, automotive and insurance apps for AAA members and collaborating with automakers to develop safe-to-use in-vehicle applications and seamless connectivity to AAA-related services.
The Automobile Club of Southern California, the largest member of the AAA federation of motor clubs, has been serving Southern California since 1900. Today, the Auto Club’s members benefit from its legendary roadside assistance, insurance products and services, travel agency, financial products, automotive pricing and buying programs, automotive testing and analysis, trip planning services and highway and transportation safety programs. Information about these products and services is available on the Auto Club’s Web site at www.AAA.com.